The Alliance of Travel and Tour Agencies of Pampanga (ATTAP) gathered tourism professionals, partners, and stakeholders for the ATTAP B2B Connect 2025, held on October 16 at Best Western Plus Metro Clark. The event aimed to strengthen collaboration and drive tourism growth in Central Luzon through meaningful networking and business exchange.
Around 57 sellers and over 150 buyers joined the full-day program, which featured dynamic one-on-one meetings and networking sessions. The B2B segment became the heart of the event—energized by buyers and sellers actively exchanging contacts, sealing new partnerships, and discussing tour programs for the coming season. Smiles, handshakes, and shared plans filled the room as participants explored ways to expand their market reach and refresh travel offerings.
Key industry leaders graced the event, including , CDC Tourism Promotions Division Manager Elenita Lorenzo, Angeles City Tourism Officer Louie Lazatin and DOT Region 3 Supervising Tourism Operations Officer Marilou Tayag. Their presence reinforced the shared commitment between the public and private sectors to strengthen Pampanga’s role as a key tourism hub in Central Luzon.
During the event, ATTAP recognized the contributions of partner travel associations through Certificates of Appreciation, underscoring the importance of continuous collaboration within the travel network.
To keep the atmosphere lively, raffle prizes added excitement throughout the program. The crowd cheered as winners took home a 7-day Turkey tour arrangement with full board meals, a domestic roundtrip ticket from Philippine Airlines via Clark International Airport, and 2-3 day land arrangements in Bohol and Cebu. The giveaways reflected ATTAP’s strong partnerships with airlines, tour operators, and destination partners.
Beyond business, ATTAP used the event to reaffirm its mission: to advance tourism development, build long-term alliances, and promote responsible travel practices that sustain the industry.
About ATTAP
The Alliance of Travel and Tour Agencies of Pampanga, Inc. (ATTAP) is a non-profit association founded in the mid-1990s under the guidance of the Department of Tourism (DOT). It was created to foster unity among travel agencies and promote professionalism across the industry.
As of 2025, ATTAP has 57 active members, making it the leading association of travel and tour operators in Pampanga. It is currently led by President Joel Sarmiento, with Cristina Garcia having served as president in 2020. ATTAP prioritizes DOT accreditation for its members and actively promotes ethical standards and continuous training for travel professionals.
The association also runs community outreach programs, including annual dental missions and tree-planting activities such as Arbor Day 2025, reinforcing its role as a socially responsible organization.
Why Join the ATTAP
- Global Networking Opportunities – Build links with tour operators, destinations, and travel advisors across provinces and abroad.
- Business Growth & Market Access – Gain visibility through ATTAP events, FAM trips, and hosted buyer programs that open doors to new partnerships.
- Professional Development – Stay current with tourism trends, best practices, and market updates through the ATTAP network.
- Brand Credibility & Exposure – Association membership strengthens your brand’s trust and recognition among clients and industry partners.
- Advocacy & Industry Influence – Join collective efforts on sustainability, responsible tourism, and climate action while aligning with eco-conscious travel standards.
Through B2B Connect 2025, ATTAP reaffirmed its central role in uniting the tourism sector of not only in Central Luzon, but other key destinations in the Philippines and other countries. The event didn’t just build connections, it help built more confidence that meaningful collaboration remains the strongest driver of growth for travel and tour industry.