PRESS RELEASE: ๐๐๐๐ฎ๐ญ๐ฬ๐๐๐ซ๐ฆ ๐๐จ๐ฎ๐ง๐๐๐ซ ๐๐ก๐๐ ๐๐๐ง ๐ข๐ง๐ญ๐ซ๐จ๐๐ฎ๐๐๐ฌ ๐๐๐ซ๐๐ฅ๐๐ข๐ง๐ ๐๐ฅ๐๐๐ค๐ฆ๐๐ง ๐๐ฌ ๐ง๐๐ฐ ๐๐ง๐๐จ๐ซ๐ฌ๐๐ซ, ๐๐ง๐ง๐จ๐ฎ๐ง๐๐๐ฌ ๐ฉ๐๐ซ๐ญ๐ง๐๐ซ๐ฌ๐ก๐ข๐ฉ ๐ฐ๐ข๐ญ๐ก ๐๐ข๐ง๐ข๐๐ข๐ง๐ข๐ง๐ ๐๐ข๐ฅ๐ข๐ฉ๐ข๐ง๐๐ฌ
Beautรฉderm chairwoman Rhea Tan was all smiles as she launched three new products with internet sensation Jeraldine Blackman as official endorser on May 22 at Beautรฉderm Headquarters in Angeles City, Pampanga.
Tan, who started her beauty business in 2009, said that this collaboration will help the brand reach more global consumers, highlighting Jeraldineโs global influence.
โWeโre both Ilocanas. We share the same love for family, and we both honor our roots. Jeraldine is an inspiration especially to women. Sheโs authentic thatโs why people love her,โ Tan said.
โJeraldine marks Beautรฉdermโs 15th anniversary. Sheโs the perfect influencer to do it. But itโs just the beginning. We will announce more surprises soon as part of this big milestone. We thank our consumers for their loyalty and support,โ the skincare executive added.
Expressing her admiration for the business magnate, Jeraldine shared, โI really admire Ate Rhea as an entrepreneur. Look at her. Sheโs so successful yet so humble. I know her brand is a well-loved brand here in the Philippines, and I am so excited to make content endorsing the three new products.โ
โAte Rhea contacted me and she said sheโs been following me for a long time already. I was very surprised. I had no idea that a well-known businesswoman knows me. We kinda like speak the same language. Weโre both Ilocanas,โ she added.
Jeraldine, who is married to Australian nurse Josh Blackman, said she was overwhelmed with the attention that her family is getting now, having earned millions of views on TikTok and Instagram.
She said during the interview that she will use her social media accounts to promote Beautรฉderm.
Beautรฉderm launched Cristaux Retinol Serum, Cristaux Zerum Hydra-Beauty, and Cristaux Vitamin C Serum. The Filipina influencer will also endorse other Beautรฉderm whitening and anti-aging products. Available at Shopee, TikTok, Lazada, and Beautรฉderm stores nationwide.
The brand also announced its partnership with the Binibining Pilipinas organization, making it the official skincare partner in the upcoming 60th Binibining Pilipinas pageant.
